Creative Strategy with Heart, Clarity, and a Little Bit of Spark
I’m Lynsey Maxine Tuthill, a multidisciplinary brand strategist and creative lead with 10+ years of experience building thoughtful, people-centered experiences. I’ve led large-scale rebrands, crafted strategic messaging platforms, and designed impactful campaigns across nonprofit, consumer, and cultural sectors.
My work has helped organizations increase engagement by 30%, drive 400K+ views on social media, and boost email open rates by 28%—all while maintaining a consistent, authentic brand voice.
I bring a dual focus to every project: sharp strategic thinking and bold creative execution. My work spans brand identity systems, multi-channel storytelling, packaging design, and high-impact campaigns, each grounded in research, collaboration, and clear intention.
With experience as both a solo marketing lead and collaborative creative partner, I know how to connect the dots between big-picture vision and day-to-day action. Whether shaping a new brand direction, directing content, or elevating internal processes, I believe clarity and creativity should always go hand in hand.
I’m inspired by culture, color, and music, and by the challenge of turning creative ideas into something that helps people feel something, not just see something.
Expertise:
Brand Strategy, Messaging & Copywriting, Content Strategy, Visual Identity, Campaign Development, Creative Direction, UX Writing, Email Marketing, Packaging Design
Tools
Adobe Creative Suite, Canva, Constant Contact, Mailchimp, Amilia, Meta Ads Manager, Google Analytics, Asana