Creative direction with intention.
I’m Lynsey Maxine Tuthill, a brand and creative leader with 10+ years of experience turning brand direction into real-world impact. I’ve led rebrands, crafted messaging platforms, and designed campaigns across nonprofit, consumer, and cultural sectors.
My work has increased engagement by 30%, drive 400K+ views on social media, and boosted email open rates by 28%, all while maintaining a consistent, authentic brand voice.
I bring a dual focus to every project: sharp strategic thinking paired with bold creative execution. My work spans brand identity systems, multi-channel storytelling, packaging design, and campaign creative. It's grounded in research, collaboration, and clear intention.
With experience as both a solo marketing lead and collaborative creative partner, I connect big-picture vision to day-to-day action, shaping brand direction and improving internal processes so teams can move faster and stay aligned.
I’m inspired by culture, color, and music, and by creating work that people feel, not just see.
Expertise:
Brand Identity & Governance; Creative Direction; Messaging & Copy; Integrated Campaigns; Production & Vendors; Accessibility-aware Design
Tools
Adobe Creative Suite; Canva; Wix (CMS); Firespring (CMS); Amilia; Constant Contact; Google Workspace; Microsoft Office; Dropbox; Asana