Case Study 2: Luxury Brand Design & Leadership

The Saatva Company
 

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• Overview: Drove strategic and creative initiatives for a fast-growing luxury e-commerce brand, enhancing digital presence and customer experience.
   

• Process: Advanced to senior leadership, overseeing brand voice and strategy. Designed a logo piece for the website, assisted with an explainer video, and led the design of marketing materials, presentations, and branded reports. Trained and managed 50+ customer service reps, developed a company-wide training program, and collaborated on promotional campaigns and social media assets.
   

• Results: Achieved 150+ positive product reviews, maintained a 90% customer satisfaction rate, and strengthened brand reputation through cohesive messaging and visuals.
   

• Visuals: