YTI Fundraiser Campaign
Print campaign design for a performing arts fundraiser
Overview
Created a cohesive print campaign for Youth Theater Interactions’ Broadway Comes to Yonkers fundraiser. The goal was to create event materials that felt energetic and theatrical while remaining clear and easy to distribute across local outreach efforts.
Scope
Print campaign design · Flyer design · Postcard design · Event promotion · Visual consistency
Approach
I developed a visual direction inspired by the energy of Broadway and live performance, then applied it across flyers, postcards, and related promotional materials. The design system used consistent typography, color, imagery, and layout choices to create a recognizable campaign across multiple print formats.
Outcome
Delivered a cohesive set of print materials that supported event promotion and gave the fundraiser a more polished, consistent visual presence.
Selected Materials
Print materials created to support event promotion and local outreach.
Event Flyer
Designed a bold flyer to introduce the fundraiser and create a clear visual identity for promotion.
Campaign Set
Applied consistent typography, imagery, and layout across multiple materials for a cohesive event presence.
Postcard & Mailer
Adapted the campaign direction into a smaller print format for local outreach and distribution.