Overview

As Mind-Builders’ one-person marketing team, I helped strengthen the organization’s brand presence across digital and print. My work spanned messaging, campaign development, creative direction, branded collateral, and content strategy, with a focus on clarity, consistency, and stronger audience engagement across every touchpoint.

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Scope

​Brand strategy · Campaign development · Copywriting and messaging · Creative direction · Print and digital marketing materials · Email and content strategy · Vendor coordination

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Approach

I led the creative process from intake through briefs, copy, design, reviews, approvals, and production. My work included campaign planning, branded collateral, newsletters, event promotion, messaging support, and content development across multiple channels. I also built more structure around creative workflows and helped strengthen brand consistency as a one-person department.

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Selected outcomes

 250+ branded materials produced across digital and print
 28% increase in newsletter open rates
 400K+ views on a single post
Stronger brand consistency across key touchpoints

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Measurement

With limited historical tracking in place, I focused on building better visibility into performance across email, social, website, and campaign activity. That helped me sharpen messaging, prioritize the highest-impact channels, and make stronger creative decisions over time.